Rx Savings Solutions
Rx Savings Solutions is a health tech company founded by Michael and Brandy Rea, who successfully exited their previous venture with its acquisition by McKesson Corporation in 2022. The company is committed to improving healthcare affordability and access through innovative solutions. Following their exit, the Reas have transitioned into philanthropy, establishing the Michael and Brandy Rea Family Foundation to support housing and community initiatives for individuals with disabilities. Their recent project, Haven on Main in La Crosse, Wisconsin, exemplifies their dedication to creating inclusive, supportive living environments. The project aims to serve as a model for affordable and accessible housing nationwide, reflecting the company’s mission to make a meaningful impact in the community.
News Summary
Michael and Brandy Rea, founders of Rx Savings Solutions, have generously donated $1 million to fund Haven on Main, an affordable housing complex for individuals with disabilities in La Crosse, Wisconsin. This initiative aims to create inclusive living spaces, featuring 70 universally designed housing units and support services. The project, a collaboration between Couleecap and Haven for Special People, seeks to address the needs of adults with disabilities and serves as a model for similar initiatives nationwide, reflecting the Reas’ commitment to philanthropic efforts inspired by their personal experiences.
La Crosse, Wisconsin
Michael and Brandy Rea, founders of the health tech company Rx Savings Solutions, have donated $1 million to support Haven on Main, an innovative affordable housing complex for adults with disabilities being developed in downtown La Crosse, Wisconsin. This groundbreaking project aims to create inclusive living environments specifically designed for individuals with disabilities, offering a model for similar initiatives elsewhere.
Haven on Main will feature 70 universally designed housing units, out of which 59 units will be reserved for income-qualifying residents. The complex plans to include specialized support services, community spaces, and green energy systems, aimed at eliminating utility costs for its residents. This multifaceted approach is designed to foster a supportive and cooperative living environment for adults with disabilities.
The initiative is a collaboration between Couleecap, a nonprofit organization focused on alleviating poverty, and Haven for Special People, which provides services specifically for adults with disabilities. This partnership combines resources and expertise to ensure a comprehensive approach to the project, marking it as the first of its kind in the region.
Philanthropic Shift and Personal Motivations
The Reas, who successfully exited their company with its acquisition by McKesson Corporation in 2022, have since transitioned from entrepreneurship to philanthropy through the establishment of the Michael and Brandy Rea Family Foundation. Their son, Brody, who is 14 years old and autistic, has been a significant inspiration behind their commitment to creating housing solutions for families dealing with disabilities. This personal connection enhances the importance of the project for the Reas, particularly in light of Michael Rea’s upbringing in nearby Lansing, Iowa.
The Reas believe the success of Haven on Main relies on three critical components: a strong mission, a capable operating team, and a sustainable financial structure. They have previously funded job training initiatives for adults with disabilities in Kansas City, showcasing their dedication to enhancing opportunities for this demographic.
Project Timeline and Impact
The groundbreaking for Haven on Main is slated for this fall, with an expected completion date by the end of 2026. This timeline reflects a commitment to quickly move forward with the project, which aims to not only provide housing but also to serve as a blueprint for similar initiatives across the country. The Reas hope their efforts will inspire and facilitate the replication of this model in other locations, including Kansas City.
Brandy Rea has underscored the vital role that supportive housing plays in the lives of families with special needs, emphasizing the peace of mind such facilities can provide to parents. The Reas have structured their foundation’s funding through strategic stock transfers prior to their company sale, aligning their financial success with their mission to support individuals with disabilities.
Community Collaboration
The collaborative efforts of Couleecap and Haven for Special People highlight a community-driven approach to addressing the needs of adults with disabilities in La Crosse. By integrating community spaces and support services into the Haven on Main project, the Reas and their partners aim to nurture a sense of belonging and provide opportunities for growth and connection among residents.
The commitment demonstrated by the Reas and the collaborative nature of the project are promising signs for the future of affordable housing initiatives for adults with disabilities. As they embark on this journey, the hope remains that Haven on Main will not only meet the immediate housing needs of residents but will also foster an inclusive community dedicated to supporting and celebrating individual abilities.
Deeper Dive: News & Info About This Topic
HERE Resources
Kansas City Residents Struggle in the Affordable Housing Crisis
Additional Resources
- WIZM News: Habitat for Humanity Unveils Four New Homes in Hillsboro
- Wikipedia: Affordable Housing
- News 8000: Governor Evers Visits Affordable Housing Projects in La Crosse
- Google Search: Affordable Housing Initiatives in Wisconsin
- WEAU: Governor Evers Discusses Affordable Housing During La Crosse Visit
- Encyclopedia Britannica: Affordable Housing
- Urban Milwaukee: DSPS Puts Focus on Affordable Housing
- Google News: Affordable Housing La Crosse

Author: STAFF HERE KANSAS CITY WRITER
The KANSAS CITY STAFF WRITER represents the experienced team at HEREKansasCity.com, your go-to source for actionable local news and information in Kansas City, Jackson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as American Royal World Series of Barbecue, Dia De Los Muertos, and Planet Anime Kansas City. Our coverage extends to key organizations like the Greater Kansas City Chamber of Commerce and United Way of Greater Kansas City, plus leading businesses in healthcare, finance, and entertainment that power the local economy such as Children's Mercy Hospital, Government Employees Health Association, and AMC Entertainment. As part of the broader HERE network, including HEREStLouis.com, we provide comprehensive, credible insights into Missouri's dynamic landscape.

