Kansas City, September 2, 2025
News Summary
Kansas City Athletics has launched a new online storefront for Roos merchandise, offering fans a variety of products including athletic apparel and personalized items for student-athletes. The store, developed in collaboration with Athletic Solutions, features secure transactions, home delivery options, and a Name, Image, and Likeness (NIL) component allowing student-athletes to sell branded merchandise. This initiative is set to enhance fan engagement and provide new revenue streams for athletes.
Kansas City — Kansas City Athletics has officially launched a new online storefront dedicated to Roos merchandise in collaboration with Athletic Solutions. The online shop went live on May 27, 2025, and can be accessed at kcroos.com/shop or through the “SHOP” link located on the kcroos.com homepage.
This newly established platform will provide fans with access to a wide array of merchandise including athletic apparel, home and office items, and more. With a focus on secure transactions, the store allows customers to shop safely while offering options for home delivery and gift purchases.
Additionally, the online store will feature gift certificates for Roos merchandise, further enhancing the shopping experience for fans looking to support their team and purchase gifts for others. An exciting aspect of this launch includes a Name, Image, and Likeness (NIL) component, which enables student-athletes to create personalized online stores. This feature allows them to sell clothing and accessories branded with their name, image, and likeness, offering fans a more personal connection with their favorite players.
Dr. Brandon Martin, Vice Chancellor and Director of Athletics for Kansas City Athletics, expressed enthusiasm regarding the partnership with Athletic Solutions. As an established leader in the industry known for quality merchandise and excellent customer service, Athletic Solutions is expected to enhance the overall shopping experience for fans.
The platform features merchandise from every Kansas City Athletics sport, showcasing over 150 styles for each sport. This diverse offering is designed to cater to the various interests of the fanbase and promote the athletics program at the University of Missouri-Kansas City (UMKC), which competes in NCAA Division I sports. Notably, UMKC is the only Division I program in Kansas City, serving a student body of over 16,000 individuals.
In addition to enhancing fan engagement, the partnership between Athletic Solutions and TCA Adidas has resulted in an exclusive agreement designating Athletic Solutions as the sole retailer of adidas NIL player merchandise. This agreement means that student-athletes participating in the NIL program will have access to a full selection of adidas collegiate sideline and fan gear.
Athletic Solutions aims to extend its services to all athletes, employing patented technology to create individual online stores. This initiative is expected to revolutionize the way fans interact with their favorite teams and players while providing student-athletes with new opportunities for revenue and brand building.
What’s Available in the Online Store
- Merchandise Types: Athletic apparel, home decor, office items, gift certificates, and more.
- NIL Feature: Personalized stores for student-athletes to sell branded merchandise.
- Store Access: Easy to navigate online platform (kcroos.com/shop).
- Delivery Options: Home delivery and gift options available.
Impact on Student-Athletes and Fans
With the integration of the NIL component into the official team storefront, fans can directly support their favorite student-athletes, while players can benefit from earning a share of merchandise sales. This enhanced interaction not only strengthens the community between fans and athletes but also introduces new revenue streams for student-athletes, promoting their personal brands to a wider audience.
Conclusion
The launch of the new online store reflects Kansas City Athletics’ commitment to convenience, innovation, and support for student-athletes. By joining forces with Athletic Solutions, the program is positioned to provide a diverse range of merchandise and enhance fan engagement through the introduction of unique NIL opportunities.
Frequently Asked Questions
1. How can I access the new online store?
You can access the new online storefront by visiting kcroos.com/shop or clicking the “SHOP” link on the homepage of kcroos.com.
2. What types of merchandise are available?
The online store offers a variety of items, including athletic apparel, home and office merchandise, as well as gift certificates for Roos merchandise.
3. What is the NIL component?
The NIL component allows student-athletes to create personalized online stores to sell merchandise featuring their name, image, and likeness.
4. Are there delivery options available?
Yes, customers can choose home delivery or select gift options when shopping in the online store.
5. How does the partnership with Athletic Solutions benefit Student-Athletes?
This partnership provides student-athletes access to unique merchandise opportunities and a platform to monetize their brand effectively.
Key Features Overview
| Feature | Description |
|---|---|
| Online Storefront Launch | New online store for Roos merchandise launched on May 27, 2025. |
| NIL Component | Student-athletes can create personalized stores to sell merchandise. |
| Merchandise Variety | Offers athletic apparel, home decor, office items, and gift certificates. |
| Delivery Options | Home delivery and gift options available for customers. |
| Exclusive Agreement | Athletic Solutions is the exclusive retailer of adidas NIL player merchandise. |
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Additional Resources
- Kansas City Athletics News
- Presbyterian College Athletics News
- NIU Athletics News
- Wikipedia: Name, Image, and Likeness
- NIL News Stand
- Google Search: Kansas City Athletics
Author: STAFF HERE KANSAS CITY WRITER
The KANSAS CITY STAFF WRITER represents the experienced team at HEREKansasCity.com, your go-to source for actionable local news and information in Kansas City, Jackson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as American Royal World Series of Barbecue, Dia De Los Muertos, and Planet Anime Kansas City. Our coverage extends to key organizations like the Greater Kansas City Chamber of Commerce and United Way of Greater Kansas City, plus leading businesses in healthcare, finance, and entertainment that power the local economy such as Children's Mercy Hospital, Government Employees Health Association, and AMC Entertainment. As part of the broader HERE network, including HEREStLouis.com, we provide comprehensive, credible insights into Missouri's dynamic landscape.
